Embedding Testimonials in Wix: A How-To Guide for Showcasing Customer Reviews Effectively

Because “Trust Me” Doesn’t Work Anymore

Let’s be honest—no one trusts a business that just says, “We’re the best!” Customers need proof. And what’s better proof than real people vouching for you? That’s where testimonials come in. They’re like the digital version of word-of-mouth marketing, except instead of your neighbor raving about a restaurant, it’s actual customers vouching for your business—right on your website.

If you’re using Wix, you’re in luck! Wix makes it easy to showcase glowing reviews and turn skeptical visitors into paying customers. But how exactly do you embed testimonials on Wix? Should you use built-in tools, third-party apps, or custom code? And how can you make sure your reviews actually boost credibility and conversions?

This guide will walk you through everything—from the simplest methods to advanced techniques—to ensure your Wix website not only looks professional but also builds trust effortlessly.

Why Are Customer Reviews Important?

Before we dive into the technical steps, let’s understand why testimonials are a must-have on your website.

The Psychology of Social Proof

In 1984, psychologist Robert Cialdini introduced the concept of social proof—the idea that people rely on others’ opinions to make decisions. This is why 93% of consumers say online reviews influence their purchasing choices (BrightLocal, 2023).

Trust & Credibility

A Wix website with reviews isn’t just a pretty storefront—it’s a credibility machine. According to Spiegel Research Center, products with reviews are 270% more likely to be purchased than those without.

SEO Benefits of Customer Reviews

Did you know that user-generated content, like testimonials, boosts your website’s SEO? Search engines love fresh, relevant content, and testimonials help improve your ranking by adding keywords naturally.

So, now that we know why testimonials matter, let’s get into the “how” of embedding them in Wix.

Built-in Wix Tools for Adding Testimonials

If you’re looking for the easiest way to add customer reviews, Wix provides several built-in tools to help you.

Wix Testimonials App

Wix offers a Testimonials App that allows you to collect and display reviews seamlessly. Here’s how you can add it:

1. Go to your Wix Editor.
2. Click on “Add Apps” from the left panel.
3. Search for “Wix Testimonials” and install it.
4. Customize the layout, fonts, and colors to match your brand.

The best part? It automatically updates as you receive new reviews!

Wix Comments & Ratings Widget

If you run an eCommerce store on Wix, you can enable Wix Stores’ Ratings & Reviews feature:

1. Go to Wix Dashboard > Store Products.
2. Click Settings > Enable “Product Reviews.”
3. Customers can now leave reviews directly on product pages.

This method works great for product-based businesses, but what about service providers? That’s where third-party integrations come in.

Third-Party Review Apps for Wix

If Wix’s built-in features aren’t enough, consider using these third-party apps for more customization and automation.

Kudobuzz Reviews

• Connects to Google, Facebook, and Yelp reviews.
• Allows you to display multiple testimonials dynamically.
• Offers SEO-friendly structured data.

Trustpilot & Google Reviews Widget

Want to add real-time Google and Trustpilot reviews to Wix? Use a widget like Elfsight to embed them:

1. Sign up on Elfsight.
2. Select the Google Reviews widget.
3. Customize the design and copy the embed code.
4. Paste the code in a Wix HTML iFrame.

Now, your website will automatically update with fresh reviews!

Adding Testimonials Manually (For Full Customization)

For those who want more control over the design and layout, manually adding testimonials is the way to go.

Using a Static Text Box

1. Click on “Add” in the Wix Editor.
2. Select “Text” and choose a pre-made testimonial format.
3. Manually enter customer reviews.
4. Format it with fonts and colors that match your branding.

Embedding an HTML Testimonial Slider

If you want a stylish, interactive carousel of reviews:

1. Go to “Add” > “Embed” > HTML iFrame.
2. Copy and paste this sample testimonial slider code:

htmlCopyEdit<div class="testimonial-slider">
  <p>"This product changed my life! - Sarah L."</p>
  <p>"Excellent customer service and fast shipping! - James P."</p>
</div>
<style>
  .testimonial-slider { font-size: 18px; font-style: italic; animation: fade 5s infinite; }
  @keyframes fade { 0% {opacity: 0;} 100% {opacity: 1;} }
</style>

3. Customize the text and animations to match your site.

This gives you total control over how reviews appear on your website.

Pro Tips to Make Testimonials More Effective

Now that your reviews are embedded, let’s ensure they actually drive conversions.

Show Photos & Names

People trust reviews more when they’re accompanied by real names and pictures.

Use Video Testimonials

Video reviews increase conversions by 80% (Wyzowl, 2023). Ask satisfied customers to send a short video and upload it directly to your site.

Feature Testimonials Near CTAs

Place reviews next to Buy Now buttons to reinforce trust at the moment of decision-making.

FAQs

Make Testimonials Work for You

Adding testimonials to your Wix website isn’t just about showing off—it’s about building trust and driving sales. Whether you use Wix’s built-in features, third-party apps, or manual HTML, the key is to keep reviews fresh, authentic, and engaging.

So, don’t let your glowing reviews sit in your inbox—put them front and center where they can turn visitors into loyal customers!