Author name: Archana Kumari

Why Your Testimonials Are Boring (and How to Fix Them) Let’s be honest—most testimonials sound like they were written by a robot that just discovered adjectives. “Great product. Fast shipping. Highly recommended.” Exciting, right? Not exactly. The problem? These testimonials lack emotion, depth, and—most importantly—a story. But when done right, emotional testimonials don’t just sound […]

Why Stealing Customer Love Letters Might Backfire Imagine this: A customer pours their heart out about your brand on Instagram. They rave about your product, snap a stunning photo, and tag you. You, being the savvy marketer you are, repost it immediately. But oops—now they’re upset. Wait, what? Welcome to the tricky world of User-Generated

The Ultimate Showdown—Raw Truth or Polished Perfection? Imagine this: You’re scrolling through Instagram, debating whether to buy that fancy skincare product everyone’s raving about. You see a sleek, high-budget ad featuring a flawless model delivering a scripted testimonial. Next, you stumble upon a regular person—maybe someone like you—excitedly sharing their honest experience through a grainy,

“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin. And what better stories to tell than the ones your customers are already sharing? Imagine spending thousands on a sleek marketing campaign, only for a simple customer review to drive more conversions than your high-budget ad. Feels

The Secret Sauce of Viral Marketing Let’s face it—people love free stuff. Whether it’s a free coffee, a branded hoodie, or the grand prize of an all-expenses-paid trip to the Maldives, giveaways have a magical way of grabbing attention. But what if I told you they could do more than just attract freeloaders? User-Generated Content

Why Most UGC Content Gets Ignored (And How Yours Won’t) Let’s be honest—Instagram is a battlefield. Every day, over 95 million photos and videos are uploaded, making it a war zone for brands and creators trying to get noticed. And while User-Generated Content (UGC) is one of the most powerful ways to engage audiences and

The Workplace Culture Nobody Talks About Let’s face it—every company claims to have a great workplace culture. You’ve seen the buzzwords: “We’re like a family,” “Work hard, play hard,” and the ever-popular “We foster innovation.” But what really defines a company’s culture? Here’s a secret: it’s not the mission statement, the leadership speeches, or even

The Truth About Onboarding (That No One Talks About) Let’s be honest—onboarding can be a bit like a first date. You’ve already wooed the candidate with a compelling job description, promised them the moon in the interview, and now it’s time to deliver. But here’s the catch: onboarding isn’t just about paperwork and training videos.

The Power of Anonymous Employee Testimonials Let’s be honest—if you ask employees for feedback with their names attached, you might not get the full truth. Most employees want to share their honest experiences, but fear of judgment, repercussions, or bias can keep them from speaking up. This is where anonymous testimonials come in. They allow

Why Employee Testimonials Matter Let’s face it—HR teams juggle a lot. Hiring, onboarding, performance reviews, and, yes, recognizing employees in a meaningful way. One of the simplest yet most powerful ways to do this is through employee testimonials. But here’s the problem: when it’s time to write one, even the most well-intentioned HR manager can