The Art of Not Sounding Like a Salesperson
ver been to an event where someone shoves a camera in your face and asks, “Would you like to say something nice about us?” Yeah, awkward. Asking for testimonials at events can feel like trying to get a standing ovation at a comedy club where no one’s had their coffee yet. You know testimonials are gold—boosting credibility, building trust, and converting skeptics into superfans. But how do you get them without feeling like a pushy salesperson?
Good news: There’s a way to make it natural, effortless, and even fun. It’s all about timing, psychology, and a bit of strategic charm. Let’s break it down.
Why Testimonials Are Your Event’s Secret Weapon
Before we get into the “how,” let’s talk about the “why.” Testimonials aren’t just nice words—they’re social proof. People trust people more than they trust brands. According to a Nielsen study, 92% of consumers trust word-of-mouth recommendations over advertisements. A glowing testimonial can do more for your reputation than the fanciest marketing campaign.
The Science Behind Testimonials
- The Bandwagon Effect: When people see others raving about something, they’re more likely to hop on board.
- The Reciprocity Principle: When you give someone a great experience, they feel inclined to return the favor—like saying something nice about your event.
- Authenticity Rules: A testimonial isn’t a sales pitch. It’s a genuine expression of appreciation. The more real it feels, the more persuasive it is.
Now, let’s get into how you can capture these golden moments at events without making it weird.
The Best Times to Ask for a Testimonial
The key to getting a testimonial isn’t just in how you ask—it’s when you ask. Timing is everything.
Right After a “Wow” Moment
Did a guest just gush about how amazing your event is? That’s your cue. Capture that raw enthusiasm before it fades.
Example: A conference speaker just delivered a game-changing talk, and attendees are buzzing with excitement. Approach them while they’re still riding the high.
During Interactive Sessions
Workshops, Q&As, networking sessions—any time attendees are actively engaged is a great opportunity. They’re already in a sharing mindset.
Example: A guest just had a breakthrough moment in a business seminar. Ask them right then and there.
At the End of the Event (But Before the Exhaustion Sets In)
You don’t want to ask when people are rushing out the door, but right before the final applause? Perfect. They’re reflecting on the experience and still in a good mood.
Example: “Hey, before you leave, would you mind sharing a quick thought on how this event helped you?”
How to Ask for a Testimonial (Without Sounding Awkward)
Okay, so you’ve nailed the timing. But how do you actually ask?
Make It Feel Casual
A testimonial doesn’t have to be a formal interview. The more relaxed and conversational it feels, the better.
Example: “Hey, I saw you enjoying the session! What’s one thing you’re taking away from this event?”
Give Them a Prompt
Some people freeze when put on the spot. Instead of asking for a general testimonial, guide them with a simple question.
Examples of Good Prompts:
- “What’s the biggest insight you gained today?”
- “How would you describe this event to a friend?”
- “What’s one thing you loved about today?”
Use the Power of Video
Text testimonials are great, but video testimonials? Game-changer. They capture emotion, excitement, and authenticity in a way that words on a screen just can’t.
Example: “Would you mind sharing that on video? Just 30 seconds—nothing fancy!”
Offer an Incentive
People love to be appreciated. Offer a small thank-you gift, shoutout, or exclusive content in return.
Example: “Share your thoughts, and we’ll send you exclusive access to next year’s VIP content.”
What to Do With Testimonials Once You Have Them
You’ve got a handful of glowing testimonials—now what?
Showcase Them Everywhere
- Website: A dedicated testimonials page builds credibility.
- Social Media: Share video snippets, quotes, and highlights.
- Email Marketing: Use testimonials in newsletters and promotional emails.
- Event Marketing Materials: Feature past testimonials in brochures and landing pages for the next event.
Repurpose for Maximum Impact
One testimonial can be transformed into multiple pieces of content.
Example: A 30-second video testimonial can be:
- A quote for Instagram
- A snippet for LinkedIn
- A case study for your website
Common Mistakes to Avoid When Asking for Testimonials
Even with the best approach, things can go wrong. Here’s what NOT to do:
Don’t Wait Too Long
If you follow up weeks after the event, people might forget the details. Capture their thoughts while they’re fresh.
Don’t Overcomplicate It
If it feels like work, people won’t do it. Keep the process simple and quick.
Don’t Force It
If someone hesitates or seems uncomfortable, move on. Authentic testimonials come from people who genuinely want to share.
FAQs
What if someone says no?
No worries—move on to someone else. Not everyone is comfortable giving a testimonial, and that’s okay.
Can I ask speakers and VIP guests for testimonials?
Absolutely! In fact, their endorsements carry extra weight. Just be respectful of their time.
What if the testimonial isn’t very compelling?
Sometimes, people give vague responses. Follow up with, “Can you tell me more about that?” to get a deeper answer.
Should I ask for written or video testimonials?
Both! Video testimonials are more engaging, but written ones are easier to collect. A mix of both is ideal.
How do I get testimonials if I forgot to ask at the event?
Follow up with an email or social media message:
“Hey [Name], we loved having you at [Event Name]! Would you be open to sharing a quick testimonial about your experience?”
Turn Every Event into a Testimonial Goldmine
Getting testimonials at events doesn’t have to be awkward. When done right, it’s a win-win—you get valuable social proof, and attendees get to share their positive experiences. With the right timing, a natural approach, and a solid strategy, you can turn every event into a goldmine of credibility-boosting testimonials.
Now, go forth and collect those glowing reviews—no awkwardness required.
