The Awkward Art of Saying “No” Gracefully
Picture this: You just wrapped up a project with a client, and they send you a polite email asking for a testimonial. Your first instinct? Panic. Maybe you didn’t love working with them, or perhaps you just don’t have the time (or the right words) to craft a glowing review. Either way, you’re now stuck between wanting to be polite and not wanting to write that testimonial.
Declining a testimonial request is like trying to dodge a handshake without looking rude—it’s tricky, but not impossible. You don’t want to hurt the relationship, but you also don’t want to commit to something you’re uncomfortable with. The good news? There are tactful ways to decline a testimonial request while maintaining professionalism and goodwill.
In this article, we’ll explore how to politely turn down a testimonial request, reasons you might want to decline, and how to handle these situations gracefully. Plus, if you’re on the other end—trying to request a testimonial from a client without making them feel pressured—we’ll cover that too.
Let’s start with the why.
Why You Might Need to Decline a Testimonial Request
Sometimes, declining a testimonial request is necessary, and your reasons may vary. Here are some common ones:
The Experience Wasn’t Great
Not all professional relationships are perfect. If your experience with the requester was less than stellar, writing a glowing testimonial would feel disingenuous. And let’s be honest—no one wants to write, “Working with Bob was an… experience.”
Lack of Time
Even if you had a positive experience, you might simply be too busy to craft a well-thought-out testimonial. Writing something meaningful takes time, and not everyone has the bandwidth for that.
Company Policies or Personal Boundaries
Some companies have policies against providing testimonials, particularly in certain industries where endorsements could create conflicts of interest. Similarly, some individuals prefer to keep their professional endorsements limited.
Not Enough Experience with the Service
You might have worked with the requester in a limited capacity, making it difficult to provide an in-depth testimonial. A vague or half-hearted testimonial isn’t beneficial to anyone.
Now that we know the reasons, let’s get into the how.
How to Politely Decline a Testimonial Request
The key to declining a testimonial request is being kind, appreciative, and clear. You don’t want to leave the requester feeling rejected or discouraged.
Express Gratitude First
Always start on a positive note. Thank them for considering you and acknowledge their request.
Example:
“Thank you so much for reaching out and for considering me for a testimonial. I truly appreciate the opportunity to work with you and admire the work you do.”
Provide a Genuine Reason
Honesty is key, but you don’t have to be brutally honest. A diplomatic explanation works best.
Example:
“Unfortunately, due to company policy, I’m unable to provide testimonials at this time.”
OR
“While I truly valued our collaboration, I don’t feel I have enough experience with your services to provide a detailed testimonial that does it justice.”
Offer an Alternative
If you still want to support them in some way, suggest an alternative.
Example:
“I’d be happy to refer potential clients to you or support your work in other ways!”
OR
“If a short LinkedIn recommendation would be helpful, I might be able to provide that instead.”
End on a Positive Note
Leave the door open for future collaboration.
Example:
“I really appreciate our work together and wish you continued success!”
By following this structure, you maintain professionalism while politely declining the request.
But what if you’re on the other end, trying to request a testimonial from a client? Let’s talk about that.
How to Request a Testimonial from a Client (Without Making It Awkward)
Asking for a testimonial can feel a little nerve-wracking, but when done correctly, it can lead to powerful endorsements that help grow your business. The trick is to make it easy and pressure-free for your clients.
Timing Is Everything
The best time to ask for a testimonial is right after completing a successful project or delivering a great service. Strike while the iron is hot!
Make It Easy for Them
People are busy, so make the process as effortless as possible. You can:
- Provide a simple template they can tweak.
- Ask specific questions (e.g., “What did you enjoy most about working with us?”) to guide their response.
- Offer different formats—written, video, or a LinkedIn recommendation.
Example Request:
“Hi [Client’s Name], I hope you’re doing well! I wanted to say how much we appreciated working with you on [Project Name]. If you’re open to it, we’d love a short testimonial about your experience working with us. No pressure at all, and I’d be happy to provide a quick template to make it easier. Let me know what works for you. Thanks again!”
Highlight the Benefits
Show them how their testimonial can also benefit them—perhaps by linking back to their website or featuring them in your promotional materials.
Example:
“We’d love to feature your testimonial on our website, and we’d be happy to include a link to your business as well!”
Accept a “No” Gracefully
Not everyone will be comfortable providing a testimonial, and that’s okay. If they decline, respond warmly and thank them for their time.
FAQs
How do I decline a testimonial request if I had a bad experience?
Keep it professional and neutral. Say something like:
“I appreciate the opportunity, but I don’t feel I’m the best person to provide a testimonial at this time.”
Is it okay to ignore a testimonial request?
Ignoring it might come across as rude. A polite, timely response is always better.
Should I provide a testimonial template?
Yes! It makes the process easier for busy clients.
Can I ask for a testimonial more than once?
If a client doesn’t respond, follow up once after a couple of weeks. But if they decline, respect their decision.
Should I offer an incentive for testimonials?
Offering small perks (like featuring their business) is okay, but paying for testimonials can make them seem less credible.
Can I edit a client’s testimonial?
Only for minor grammatical fixes—never alter the meaning or tone. Always ask for their approval before publishing.
Mastering the Art of the Testimonial Exchange
Whether you’re declining a testimonial request or asking for one, the key is clear communication, respect, and professionalism. Saying “no” doesn’t have to be awkward, and asking for a testimonial doesn’t have to feel like begging.
By handling these exchanges with grace, you maintain strong relationships while ensuring that testimonials remain genuine and meaningful. And who knows? That client who declined today might just be your biggest advocate tomorrow.
