A Testimonial That Doesn’t Sound Like a Boring Sales Pitch
Let’s be honest—most testimonials sound like they were written by robots.
“John was great. He helped us buy a house. Highly recommend.”
Yawn. That doesn’t tell us anything! If you’ve ever read a bland testimonial and thought, Wow, this could be for literally anyone, you’re not alone.
A well-crafted testimonial, on the other hand, can make a real estate agent look like a superhero—minus the cape but with all the negotiation skills. The key is to make it personal, specific, and engaging.
So, if you want to help your agent stand out and actually get more clients (while also expressing your gratitude for their hard work), here’s how to write a killer testimonial that doesn’t read like a template.
Start with a Strong Hook: Your First Impression of the Agent
The opening sentence is everything. Instead of starting with a generic, “I had a great experience with [Agent’s Name],” try something more engaging.
✅ Example:
“Buying a house in this market felt like entering a gladiator match, but Sarah made sure we came out victorious—with our dream home and sanity intact!”
Think about how you first met the agent. Were you skeptical at first? Did they immediately impress you? Your story should feel personal and real.
Highlight the Problem They Solved for You
Every homebuyer or seller has challenges. Maybe you were worried about overpaying, dealing with bidding wars, or finding the right neighborhood. Describe the problem you faced and how the agent swooped in like a real estate wizard to save the day.
✅ Example:
“We were first-time homebuyers with zero clue about what we were doing. Steve patiently walked us through every step, answered our endless questions, and even helped us navigate a tricky negotiation that saved us $15,000!”
This adds credibility and shows that the agent actually did something valuable.
Share the Outcome: What Did They Achieve for You?
This is where you show results. Did they help you find your dream home? Sell your house above the asking price? Close a deal in record time? Be specific.
✅ Example:
“Thanks to Lisa’s market knowledge and negotiation skills, we sold our house in just five days for $30,000 over asking! She made the process seamless and stress-free.”
This part should answer the question: What’s the proof that this agent is amazing?
Describe Their Unique Traits or Skills
What makes this agent different from the rest? Maybe they have unmatched patience, killer negotiation skills, or know the best coffee spots in every neighborhood. Highlight their standout qualities!
✅ Example:
“Besides being an absolute pro, Mark also has an incredible sense of humor, which made even the most stressful moments of house hunting bearable. Plus, he knew the best taco spots in town—a major bonus!”
This makes the testimonial more authentic and relatable.
End with a Strong Recommendation
Wrap it up with a clear, enthusiastic endorsement. Something like:
✅ Example:
“If you’re looking for a real estate agent who truly cares, goes above and beyond, and makes the process smooth and enjoyable, look no further than Emily. We can’t recommend her enough!”
This gives potential clients the final nudge to choose your agent.
FAQs
How long should a testimonial be?
Ideally, 3-5 sentences. Keep it short, engaging, and packed with useful details.
Should I include numbers and statistics?
Absolutely! If your agent saved you money, sold your home quickly, or got you a great deal, include it! Numbers add credibility.
Can I be funny in my testimonial?
Yes! A little humor makes your testimonial more memorable and fun to read. Just keep it professional
Should I mention the agent’s company?
It’s a good idea, especially if the brokerage has a strong reputation. It adds trust and legitimacy.
Where should I leave the testimonial?
Post it on the agent’s website, Google reviews, Zillow, Yelp, or their social media pages. The more places, the better!
Final Thoughts: Make It Personal, Make It Real
Writing a great testimonial isn’t rocket science—it just needs to be genuine, specific, and engaging. Think of it like telling a friend about your experience. By sharing your story in a compelling way, you’re not only helping your agent grow their business but also guiding future buyers and sellers toward someone truly exceptional.
So, grab a coffee, jot down your experience, and write a testimonial that actually means something. Your real estate agent—and future homebuyers—will thank you for it!
