The Art of the Testimonial Request Email (Without Sounding Desperate)
Let’s face it—asking for a testimonial can feel a bit like asking a friend to help you move. You know they appreciate you, but will they actually take the time to do it? Especially when they’re juggling a million things?
Clients are busy. Their inboxes are war zones. And let’s be honest—you need that glowing testimonial yesterday. But how do you craft a testimonial request email that doesn’t get ignored, delayed, or—worse—deleted?
Buckle up, because we’re about to break down the exact strategy (with data, examples, and an easy-to-use template) to get powerful testimonials from your busiest clients.
Why Client Testimonials Matter (More Than You Think)
If you think testimonials are just a “nice-to-have,” think again.
- 92% of consumers read online reviews before making a purchase.
- 72% say positive testimonials make them trust a business more.
- 88% trust testimonials as much as personal recommendations.
A great testimonial builds trust, boosts conversions, and gives your brand credibility. But here’s the catch: You won’t get them unless you ask.
So, how do you ask without making it awkward?
How to Request a Testimonial from a Client Without Wasting Their Time
Your client is swamped. Their to-do list is longer than a CVS receipt. So, the key to getting a testimonial? Make it ridiculously easy for them.
Pick the Right Timing
Timing is everything. The best moments to ask for a testimonial are:
- Right after a big win (e.g., successful project launch, increased revenue, glowing feedback).
- At a project milestone (e.g., completion of a phase, renewal of a contract).
- After they sing your praises (e.g., “You’ve been amazing to work with!”—cue your testimonial request).
Keep It Short, Clear & Convenient
No one wants to read a 10-paragraph email begging for a testimonial. Instead:
✔ Make it brief (3-5 sentences max).
✔ Be specific (Remind them of their success with you).
✔ Give options (Written, video, or even a quick bullet-point response).
Provide a Testimonial Template
People hate staring at a blank page. So, make their life easier by giving them a simple structure to follow.
Example Format:
- What problem did you have before working with us?
- How did we help solve it?
- What specific results did you see?
- Would you recommend us?
This takes the pressure off them and increases the chance of getting a solid testimonial.
The Perfect Testimonial Request Email Template
Here’s a ready-to-use email template you can steal and customize:
Subject: Quick Favor – Your Feedback Means the World!
Hey [Client’s First Name],
I hope you’re doing great! I wanted to reach out because working with you on [project name] was truly a highlight for us. Your results have been incredible, and we’re so proud to have been part of your journey.
Would you mind sharing a quick testimonial about your experience? Nothing fancy—just a few words on what we worked on together and how it helped. To make it easier, here’s a quick template you can use:
- What challenge were you facing before working with us?
- How did we help?
- What results have you seen?
- Would you recommend us?
Even a short response would mean so much, and if it’s easier, I can draft something for you to tweak.
Thanks a ton, and I truly appreciate your time!
Best,
[Your Name]
Pro Tips: How to Get More Clients to Respond
Even with a great email, some clients may still put it off. Here’s how to improve your success rate:
✔ Follow Up (Nicely!) – If they don’t reply in a week, send a polite reminder.
✔ Offer Incentives – Not bribes, but a simple “We’d love to feature you on our website” can make it more appealing.
✔ Make it Easy – Let them record a quick voice note or email a few bullet points instead of writing a full review.
FAQs
What if my client doesn’t respond?
Follow up politely after 5-7 days. If they’re still unresponsive, ask if they’d prefer to answer verbally or via a quick call.
Can I write the testimonial for them?
Yes, but with a caveat. Draft something based on their feedback and ask if they’d like to tweak or approve it.
Should I ask for a video testimonial?
If they’re comfortable, absolutely! Video testimonials are more engaging and credible. But offer both options.
When is the best time to request a testimonial?
Right after a successful project, a big win, or when they naturally compliment your work.
Should I offer a discount or incentive for a testimonial?
No, this can feel transactional and reduce credibility. Instead, highlight how their testimonial helps others.
Can I use testimonials without permission?
No. Always get written consent before publishing.
The Power of Testimonials
A well-placed testimonial can be the difference between a hesitant prospect and a confident buyer. But testimonials don’t just happen—you have to ask.
Now that you have the perfect testimonial request email template, go ahead and reach out to your clients. With the right approach, you’ll soon have a collection of powerful testimonials that boost trust, sales, and your brand’s reputation.
