Why Virtual Events Need Testimonials More Than Ever
Virtual events have transformed the way we connect, but let’s be honest—convincing people to engage with an event they can attend in their pajamas isn’t always easy. Without the buzzing energy of a live audience, the informal networking over coffee breaks, or the chance to collect an absurd number of branded pens, virtual events can feel, well…a bit cold.
But there’s one powerful tool that can bridge the gap between screens and create genuine engagement—testimonials.
Think about it. Would you rather hear a company drone on about how “innovative” their event is, or listen to a past attendee rave about how it changed their perspective? Exactly. Testimonials, especially video testimonials, add authenticity, credibility, and human connection to your virtual event.
So, how do you make the most of testimonials to keep attendees engaged and invested? Let’s dive in.
Why Testimonials Are Essential for Virtual Event Success
Trust is Everything
In a world where virtual events are dime-a-dozen, attendees are skeptical. According to a Nielsen survey, 92% of consumers trust recommendations from individuals over branded content. A well-placed testimonial can reassure potential attendees that your event is worth their time.
Social Proof Drives Decisions
Humans have an innate tendency to follow the crowd (thanks, psychology!). If others found value in an event, it signals to new attendees that they will too. This is why testimonial videos are gold—real people sharing real experiences create a sense of FOMO (fear of missing out).
Engagement Breeds Engagement
When past attendees share their stories, it encourages new participants to engage more actively. Testimonials spark curiosity, set expectations, and make attendees feel like they are part of something bigger.
The Power of Video Testimonials: Why They Work Best
Sure, written testimonials are nice, but let’s be honest—a text quote with a stock photo just doesn’t cut it anymore. Enter video testimonials, the secret weapon of virtual event engagement.
Authenticity and Emotion
A person’s voice, facial expressions, and enthusiasm bring their words to life in a way text simply can’t. Video testimonials humanize your event and create an emotional connection.
Higher Retention and Engagement
According to HubSpot, people retain 95% of a message when they watch it in a video compared to just 10% when reading text. If you want attendees to remember why your event is amazing, video is the way to go.
Shareability and Virality
People are more likely to share videos than text-based content. A powerful attendee testimonial can go beyond your event and reach a wider audience, organically growing interest.
How to Collect Engaging Video Testimonials for Virtual Events
You might be thinking, “Sounds great, but how do I actually get attendees to record video testimonials?” Don’t worry—I’ve got you covered.
Make It Easy
Most people won’t take the time to record a testimonial unless it’s quick and effortless. Provide a simple submission process—a one-click recording tool, clear instructions, and an example video can make all the difference.
Ask Specific Questions
Vague testimonials like “Great event!” don’t add much value. Instead, guide attendees with questions like:
- What was your biggest takeaway from the event?
- How did this event impact your professional growth?
- Would you recommend this event to others, and why?
Offer Incentives
People love free stuff. Offer a small incentive—like discounts on future events, exclusive content, or a feature on your website—to encourage participation.
Capture Testimonials in the Moment
The best testimonials come when attendees are still excited. Encourage video submissions during the event, right after a keynote or interactive session.
Feature Speakers and Influencers
If a well-known industry expert or speaker praises your event, it adds instant credibility. Reach out to speakers and influencers for a short video endorsement.
Where to Use Testimonials for Maximum Impact
Collecting great testimonials is only half the battle. Strategic placement is key to ensuring they actually boost engagement.
Event Landing Pages
Before attendees register, they need proof that your event is worth it. Placing testimonials on your registration page can increase sign-ups dramatically.
Social Media Promotion
Share video testimonials across platforms like LinkedIn, Twitter, and Instagram to build pre-event excitement. Use snippets for reels, TikToks, or YouTube shorts to maximize reach.
Email Campaigns
Instead of yet another text-heavy email, why not include a compelling video testimonial in your event reminders? Seeing a real attendee share their experience can be the nudge someone needs to register.
During the Event
Showcase testimonials in-between sessions or as part of speaker introductions. This keeps the energy high and reminds attendees why they’re part of something valuable.
Post-Event Content
Use testimonials to market your next event. Turn them into case studies, blog content, or highlight reels to attract even more attendees in the future.
FAQs
What if attendees are hesitant to record video testimonials?
Make it easy, provide prompts, and offer incentives. People are more likely to participate if they see value in it.
Can video testimonials work for all types of virtual events?
Absolutely! Whether it’s a webinar, a virtual conference, or an online workshop, testimonials add credibility and engagement.
How long should a video testimonial be?
Keep it short—30 to 60 seconds is ideal. Attention spans are short, so concise and engaging content works best.
Can we edit testimonials for clarity?
Yes, but be careful not to over-edit. Authenticity is key, so keep it natural.
What’s the best way to ask for testimonials without being pushy?
Make it a casual request—something like “We’d love to hear your thoughts!” instead of “Please record a video testimonial.” Keep it low-pressure.
Testimonials Turn Virtual Events into Experiences
At the end of the day, testimonials aren’t just marketing fluff—they are the bridge between hesitation and commitment. They add warmth to virtual spaces, create community, and drive engagement.
So, the next time you’re planning a virtual event, don’t just rely on flashy graphics and buzzwords. Let real voices tell your story. Because nothing convinces an audience better than seeing and hearing people just like them say, “This was worth it.”
Now, are you ready to start collecting testimonials for your next virtual event? Your attendees are waiting to tell your story—just give them the mic.
