Video testimonials are the holy grail of customer feedback in the digital age. Not only do they add a human touch to your brand, but they’re also one of the most compelling ways to build trust, credibility, and conversions. But let’s be honest—asking someone for a video testimonial can feel awkward, right? It’s almost like asking your friend to help you move a couch on a Saturday afternoon.
Fret not! This guide will turn that awkwardness into confidence. You’ll learn how to approach someone for a video testimonial, get them excited about sharing their story, and make the process easy for everyone involved.
Why Video Testimonials Are Marketing Gold
Let’s start with the big picture: why bother with video testimonials in the first place? According to Wyzowl’s annual video marketing survey, 89% of marketers say video content gives them a positive ROI. More importantly, 79% of consumers say they’ve been swayed to buy a product or service after watching a video testimonial.
Why do they work so well? Simple. Humans trust humans. Seeing someone else express genuine enthusiasm about your product creates an emotional connection, something no bullet point or product description can achieve.
But if they’re so powerful, why aren’t more businesses using them? Because they don’t know how to ask for them effectively. That’s where we come in.
How to Approach Someone for a Video Testimonial
When it comes to asking for a testimonial, your approach is everything. Be too pushy, and you risk scaring customers off. Be too passive, and you might never hear back. Here’s how to strike the perfect balance:
Choose the Right Customers
Not all customers are created equal, and that’s okay. Look for customers who:
- Have had a standout experience with your brand.
- Are articulate and comfortable on camera.
- Represent your target audience or customer demographic.
Your best bet? Long-time customers or those who’ve reached out with unsolicited praise. They’re already enthusiastic about your brand, so you won’t need to twist their arm.
Use a Friendly and Personalized Approach
Start with an email, phone call, or social media message. Keep it casual yet professional. Example:
“Hi [Customer Name], we’ve loved working with you and are so thrilled about how our [product/service] has made an impact for you! Would you be open to sharing your experience in a short video testimonial? We’d love to feature it to inspire others. Let me know what you think—we can make it super easy for you!”
The key here is personalization. Mention their specific experience or achievements with your product. People are more likely to say yes when they feel valued and unique.
How to Get Video Testimonials from Customers
Once you’ve got a “yes,” it’s time to make the process as smooth as possible. Here’s a step-by-step guide:
Make It Easy for Them
No one wants to feel like creating a testimonial is a chore. Provide clear instructions and simplify the process:
- Suggest a time and format that works for them (Zoom, in-person, or a self-recorded clip).
- Share a list of questions or prompts, such as:
- What problem were you facing before using our product?
- How did our product or service help solve that problem?
- What results have you seen since?
- Offer to edit the video if they’re concerned about making mistakes.
Offer Incentives (But Be Ethical!)
A little nudge can go a long way. Consider offering:
- A discount on their next purchase.
- Early access to a new product or feature.
- A chance to be featured on your website or social media (customers love the spotlight!).
Pro Tip: Always disclose any incentives to maintain transparency. You don’t want customers feeling coerced—it defeats the purpose of authenticity.
How to Gather Video Testimonials from Customers
So you’ve asked the right way and made it easy—now comes the logistics of gathering those testimonials. Here’s how to do it efficiently:
Set Up a Testimonial Workflow
Create a system that automates and streamlines the process:
- Send a Follow-Up Reminder: After they agree, gently nudge them with a reminder. Keep it friendly: “Hey [Customer Name], just checking in—let me know when you’d like to record your testimonial. We’re excited to hear your story!”
- Use a Testimonial Collection Tool: Platforms like Vocal Video or Boast make it easy for customers to record and submit testimonials without needing fancy equipment.
- Store and Organize Your Videos: Use tools like Google Drive, Dropbox, or your CRM to keep everything in one place.
Capture High-Quality Footage
Even if your customer is filming on their phone, you can ensure the video looks polished:
- Lighting: Natural light works wonders. Suggest they film near a window or outdoors.
- Sound: Encourage them to record in a quiet space to minimize background noise.
- Background: A clean, clutter-free background helps keep the focus on their face and words.
How to Use Video Testimonials to Boost Your Brand
Congratulations! You’ve successfully gathered amazing video testimonials. Now, let’s talk about how to make the most of them.
Embed Them on Your Website
Place testimonials on your homepage, product pages, and landing pages. According to BrightLocal, 91% of consumers trust online reviews as much as personal recommendations, so let those testimonials shine.
Share Them on Social Media
Short clips of customer stories are perfect for Instagram, LinkedIn, and Facebook. Pro Tip: Add captions to your videos—80% of people watch videos on social media without sound.
Incorporate Them into Email Campaigns
Got a compelling testimonial? Feature it in your next email blast. Use it to showcase how your product solves real-world problems for real people.
What to Do If Customers Decline
Not everyone will say yes, and that’s okay. Instead of pushing, thank them for their time and continue nurturing the relationship. Down the line, they might change their mind—especially if they see how other customers are being celebrated.
FAQs
How do I overcome a customer’s camera shyness?
Make them feel comfortable! Suggest a casual Zoom call or let them record in their own time. Reassure them that editing can fix any hiccups.
What if a customer’s testimonial isn’t glowing?
Every testimonial adds value. Focus on highlighting the aspects they did appreciate while addressing any concerns they might share.
Can I script customer testimonials?
It’s better to use prompts rather than scripts to keep the testimonials authentic and natural.
Do I need permission to use the videos?
Absolutely. Always ask customers to sign a release form granting you permission to use their testimonial.
How long should a video testimonial be?
Aim for 30-60 seconds. Short and engaging clips work best for online platforms.
What tools can I use to edit testimonials?
Tools like Adobe Premiere Rush, iMovie, or Canva make editing simple, even for beginners.
Turning Customer Stories into Powerful Marketing Assets
Getting video testimonials from customers doesn’t have to be complicated or awkward. With the right approach, you can turn your happiest customers into your brand ambassadors. Not only will these testimonials help build trust, but they’ll also create a ripple effect—showcasing your product’s real-world value to potential buyers.
So, what are you waiting for? Start reaching out to your loyal customers today, and let their stories take your brand to the next level.
