Author name: Milita D

Meet Milita, the visionary founder of Endorse, a company on a mission to create a healthier world by empowering healthcare marketing managers to generate user-created content and thought leadership videos. With her extensive experience spanning 15 years, including leadership roles at Microsoft, Milita is a seasoned expert in partnership and alliance, product marketing, digital marketing, and product management for B2B products and technology businesses. Her passion for innovation in healthcare has led her to work with new ISVs and SaaS startups, with a focus on AI healthcare solutions. When she’s not revolutionizing the healthcare industry, Milita loves exploring new startups and help them in their journey. Join her on the journey to create a better future for healthcare marketing.

Why Video Testimonials Work: A Game-Changer in Marketing

Picture this: you’re shopping online, scrolling through endless options, and one product catches your eye. But instead of flashy ads or over-the-top slogans, you see a real person—just like you—sharing their honest experience with the product. Doesn’t that feel more genuine? That’s the magic of video testimonials! Video testimonials are the gold standard of social […]

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7 Proven Steps to Shoot a Testimonial Video That Converts

What’s the deal with testimonial videos? They’re like your brand’s Tinder profile: you need them to show off your best side, build trust, and get people to swipe right (well, metaphorically speaking). In the vast sea of digital marketing tactics, testimonial videos stand out because they do something no ad can—they leverage authenticity. But how

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How to Prepare a Personal Testimony: A Complete Guide to Sharing Your Story

Everyone loves a good story, especially one that resonates with their own experiences. But have you ever tried boiling your life’s turning points into a meaningful, concise personal testimony? It’s like trying to fit a week-long vacation into a single Instagram post—challenging but oh-so-rewarding when done right. Whether you’re sharing with a group or delivering

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How to Write a Testimonial for a Business That Leaves a Lasting Impression

Testimonials. The magical golden ticket every business loves to display proudly on their homepage. But let’s be real—writing one can feel as daunting as crafting a Shakespearean sonnet. What should you say? How do you make it impactful without sounding overly dramatic or painfully generic? Don’t worry; we’ve got you covered. Whether you’re a customer

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The Ultimate Guide to Getting Engaging Video Testimonials from Customers

Video testimonials are the holy grail of customer feedback in the digital age. Not only do they add a human touch to your brand, but they’re also one of the most compelling ways to build trust, credibility, and conversions. But let’s be honest—asking someone for a video testimonial can feel awkward, right? It’s almost like

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The Art of Asking: How to Collect Powerful Client Testimonials Without Awkwardness

“So… could you maybe, possibly, leave us a testimonial?”If that sentence makes you cringe or feel awkward, don’t worry—you’re not alone. Asking for testimonials can feel like tiptoeing into a social minefield. You don’t want to sound desperate, pushy, or worse, fake. But here’s the kicker: testimonials are worth their weight in gold when it

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How to Share Your Salvation Testimony and Why It’s Life-Changing

Ever feel like your testimony isn’t as “epic” as Paul’s dramatic Damascus road encounter? Don’t worry—you’re in good company! Whether you were saved from a life of rebellion or grew up in church and had a quieter “aha” moment with God, your story is uniquely powerful. In this guide, we’ll explore how to share your

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God Changed My Life: A Testimony of Transformation, Hope, and Faith

Discovering faith is like opening a long-forgotten treasure chest filled with hope, grace, and purpose. But let’s be real – the journey toward faith is often messy, unpredictable, and, dare I say, full of divine surprises. My story is no different. If you’ve ever wondered, “Can faith truly change a person?” or “How does someone

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