Author name: Milita D

Meet Milita, the visionary founder of Endorse, a company on a mission to create a healthier world by empowering healthcare marketing managers to generate user-created content and thought leadership videos. With her extensive experience spanning 15 years, including leadership roles at Microsoft, Milita is a seasoned expert in partnership and alliance, product marketing, digital marketing, and product management for B2B products and technology businesses. Her passion for innovation in healthcare has led her to work with new ISVs and SaaS startups, with a focus on AI healthcare solutions. When she’s not revolutionizing the healthcare industry, Milita loves exploring new startups and help them in their journey. Join her on the journey to create a better future for healthcare marketing.

5 Must-Ask Questions for Employee Testimonial Interviews

Why Employee Testimonials Are the Secret Sauce of Employer Branding Imagine scrolling through a company’s career page and finding nothing but corporate jargon, stock photos of overly enthusiastic people high-fiving, and generic promises about a “great work culture.” Not very convincing, right? Now, picture an employee testimonial—genuine, unscripted, and filled with personal experiences that paint […]

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Steal This Simple Script: How to Ask for a Testimonial via Text Message (Without Sounding Pushy)

Why Asking for Testimonials Feels So Awkward (And How to Fix It) Let’s be honest—asking for a testimonial feels a little like fishing for compliments. You know your service is great, your client knows it too, but the moment you try to ask for a review, you suddenly feel like an overeager salesperson. Should you

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The Future of Testimonial Tools: How AI-Powered Solutions Are Changing the Game

The Good, The Bad, and The Fake Reviews Let’s be honest—testimonials are the unsung heroes of marketing. They build trust, create credibility, and persuade even the most skeptical customers. But here’s the catch: not all testimonials are created equal. Some are genuine love letters from happy customers, while others are… well, let’s just say they’re

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Heartfelt Stories, Smart Tech: Choosing the Best Testimonial Software for Nonprofits

Why Nonprofits Need More Than Just Warm Fuzzy Feelings Ah, the nonprofit world—where passion meets purpose, and budgets meet… well, reality. You’re out there making a difference, changing lives, and inspiring communities. But here’s the thing: no matter how noble your cause, if you can’t prove your impact, attracting donors and volunteers becomes an uphill

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Testimonial Management Made Easy: Exploring the Best Elfster Alternatives

Why You Need a Better Way to Manage Testimonials Let’s be honest—managing testimonials should not feel like an archaeological dig, where you’re sifting through scattered feedback, trying to piece together something useful. Yet, many businesses struggle with collecting, organizing, and showcasing customer reviews effectively. Enter Elfster—a well-known platform for gift exchanges, but not exactly the

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Effortless Praise: How to Automate Testimonial Collection with the Right Tools

Why Chasing Testimonials Feels Like Herding Cats If you’ve ever tried collecting customer testimonials manually, you know it’s about as easy as getting a cat to take a bath. You send an email—crickets. You follow up—still crickets. Maybe, just maybe, after the fifth nudge, someone finally replies, and their testimonial is a single line: “Great

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The Rise of App-Based Testimonial Collection: How Businesses Are Revolutionizing Social Proof

The Death of Old-School Testimonials (And Why You Should Care) Remember the good old days when businesses collected testimonials the hard way? You know, chasing down customers with an awkward “Would you mind writing us a review?” followed by weeks of silence? Or worse—receiving testimonials via email, only to lose them in the abyss of

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Top Elfsight Alternatives for Testimonials: Boost Credibility with the Best Widget Solutions

Why Look for an Elfsight Alternative? Let’s be honest—Elfsight is like that one fancy coffee shop everyone raves about. It’s stylish, full of options, and definitely gets the job done. But here’s the catch: not everyone wants to pay for a premium latte when a regular brew works just as well. If you’ve been using

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Irresistible Proof: How to Integrate Testimonial Software with Your CRM for Maximum Impact

Why Testimonial Software and CRM Are the Ultimate Power Couple Let’s be honest—businesses love bragging about themselves. But do you know what customers love even more? Hearing real people vouch for you! That’s where testimonial software comes in, collecting and showcasing glowing reviews from satisfied clients. But here’s the catch—if these testimonials are scattered in

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Free vs. Paid Testimonial Tools: Which One Actually Works for Your Business?

The Truth About Testimonials (and Why You’re Probably Doing It Wrong) Let’s be honest—when was the last time you bought something without checking reviews? Exactly. Testimonials are the digital equivalent of word-of-mouth, and in a world where trust is currency, they can make or break your business. But here’s the catch: collecting and showcasing testimonials

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