Author name: Milita D

Meet Milita, the visionary founder of Endorse, a company on a mission to create a healthier world by empowering healthcare marketing managers to generate user-created content and thought leadership videos. With her extensive experience spanning 15 years, including leadership roles at Microsoft, Milita is a seasoned expert in partnership and alliance, product marketing, digital marketing, and product management for B2B products and technology businesses. Her passion for innovation in healthcare has led her to work with new ISVs and SaaS startups, with a focus on AI healthcare solutions. When she’s not revolutionizing the healthcare industry, Milita loves exploring new startups and help them in their journey. Join her on the journey to create a better future for healthcare marketing.

The Top 5 Must-Have Features in Testimonial Software: A Game-Changer for Trust & Conversions

Are You Still Stuck in the Stone Age of Testimonials? Let’s be honest—if your testimonial collection process still involves manually copying and pasting customer reviews from emails or digging through social media comments, you might as well be using a chisel and a stone tablet. In today’s digital age, where consumers demand social proof before […]

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The Ultimate Guide to Testimonial.to: Features, Pricing, and User Reviews

Is Testimonial.to Worth the Hype? Let’s Find Out! Ever tried convincing someone how amazing your product is, only to be met with a skeptical raised eyebrow? Yeah, we’ve all been there. In a world where customer trust is as fragile as a house of cards, testimonials act like the glue that holds credibility together. And

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How to Use Video Testimonials in Email Campaigns: A Proven Strategy to Boost Engagement and Conversions

Why Reading This Could Save Your Email Campaigns Imagine this: You spend hours crafting the perfect marketing email—catchy subject line, persuasive copy, a call-to-action so compelling it could make a cat buy dog food. You hit send, sit back, and wait for the magic to happen. But then… crickets. Your open rates are mediocre, clicks

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Cracking the Code: How to Create Mobile-Friendly Video Testimonials That Actually Convert

Why Bad Video Testimonials Are Worse Than No Testimonials Let’s be honest—most video testimonials out there are about as exciting as watching paint dry. Either they’re too long, too scripted, or so poorly filmed that they look like they were recorded on a potato. And guess what? No one is going to trust a blurry,

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The Best Lighting Setup for Video Testimonials: How to Make Your Testimonials Look Professional and Persuasive

Why Bad Lighting Can Ruin Even the Best Testimonial Imagine this: A satisfied customer is raving about your product, their enthusiasm is through the roof, and their words are dripping with praise. But wait—what’s that? Shadows are swallowing half their face, the background looks like a haunted house, and there’s an unflattering glare on their

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How to Script a Testimonial Video for Maximum Impact: A Proven Formula for Success

Why a Great Testimonial Video Script Matters Let’s be honest—no one wakes up thinking, “I can’t wait to watch a boring testimonial video today!” In an age of short attention spans, dry, uninspiring customer testimonials are about as appealing as a soggy sandwich. But when done right, a testimonial video can be the ultimate conversion

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Why Video Testimonials Outshine Written Ones: The Ultimate Trust-Building Tool

The Truth About Testimonials—Are You Even Reading Them? Let’s be honest: when was the last time you actually believed a written testimonial on a website? Probably never. Those glowing, picture-perfect reviews that sound like they were written by a marketing intern rather than a real customer? Yeah, we all see through them. Now, imagine a

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VideoAsk Alternatives: The Best Affordable Tools for Video Testimonials

The Video Testimonial Dilemma Ah, video testimonials—the golden ticket to building trust, increasing conversions, and making your brand look like a rockstar. But then comes the catch: VideoAsk’s pricing. Sure, it’s a great tool, but who wants to spend a fortune just to collect customer feedback in video format? Luckily, you’re not alone in this

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Unlock the Power of Video Testimonials: How to Collect Video Testimonials Using Open-Source Tools

Are You Still Asking for Boring Written Reviews? Let’s be honest—no one trusts those generic, five-star text reviews anymore. “Great product, highly recommend!” Really? That sounds suspiciously like something written by a robot… or worse, the business owner’s mom. Enter video testimonials—the holy grail of social proof. A real person, speaking authentically about their experience,

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How to Edit Video Testimonials Like a Pro: Secrets to Crafting Engaging Testimonial Videos

The Magic of a Well-Edited Testimonial Video Let’s be honest—raw video testimonials can be, well… a bit of a disaster. You’ve got awkward pauses, background noise that makes it sound like it was filmed in a wind tunnel, and let’s not forget the occasional “ummm” that stretches on for an eternity. But fear not! With

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